This is first week I started playing. Is it common for a server to only have ~30 people? Have any large scale recruitment efforts been made? This seems like it has promise to be a badass strategy game with a larger community.

I know there were roadblocks for me was when I tried to sign up.

First it wouldn't advance the screen when I selected register, just kept waiting. Then, after I made character names they didn't show up on the list until I restarted the app. I ended up making 4 char names trying to get it to work. Lastly, when I tried adding a subscription to an account, it stayed as expired. I had to buy a second month to get it to work.
I'm an outlier because I saw a review for this game months and months ago and have been psyched waiting for it, but this would probably instantly frighten away a random person.