In all honesty when you buy any mmo they give you a month "free" but really your box sale is just part of your subscription for the first month. I had no problem dropping 2$ for my first month to see if i would like the game, as i considered that my standard purchase. It's really no different than any other 2$ game on the app store with no lite version. You buy it, you hate it, you're out some cash. I think people just see the word MMO and the standards for that is to give you a free month, instead of the game for free.