Another idea: It might be worth removing the subscription fee for new players for now so more people don't come in and pay 2 bucks then get pissed off if something else happens down the line before updates get pushed out with the various incoming fixes/changes? That way people could still get on and try the game out, but you might end up with less angry players in the short term. Maybe it could just be set up so new players get however much free time is already being applied to existing ones, but still have the option to buy subscriptions that'll add it on to the end?